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Westbrook Studios, a division of Jada Pinkett Smith and Will Smith’s Westbrook Inc., and Universal TV, which owns copyright to the original series, will serve as the studios. The series is also executive produced by Will Smith, Terence Carter, James Lassiter, Miguel Melendez, Quincy Jones, Benny Medina, and Andy & Susan Borowitz. With a reimagined vision, Bel-Air will dive deeper into the inherent conflicts, emotions and biases that were impossible to fully explore in a 30-minute sitcom format, while still delivering swagger and nods to the original show. Set in modern-day America, Bel-Air is a serialized one-hour dramatic analogue of the 90’s sitcom The Fresh Prince of Bel-Air that leans into the original premise: Will’s complicated journey from the streets of West Philadelphia to the gated mansions of Bel-Air. Collins is an executive producer and showrunner. I hear it went down to Peacock and Netflix, resulting in a two-season pickup.Ĭooper will direct and co-executive produce the series, which he is co-writing with Collins ( The Man in the High Castle). The project was pitched to streamers last month, drawing strong interest and big commitments, including multiple straight-to-series orders, to set up a bidding war.

'Bel-Air': Peacock's 'Fresh Prince' Drama Reboot Sets Super Bowl Sunday Premiere

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